$28,000 Sex Chairs, Gwyneth Paltrow and Newsjacking

Find out how a story about celebrity sex chairs became a huge win for our client TapDat.

Last week, some of you may have seen Gwyneth’s goop Holiday Gift Guide caused quite the stir with its expensive sex chair. #TeamFox saw the opportunity and ran with it. 🪑

A big part of what we do as a PR agency is newsjacking. Essentially, we get our clients into the media talking about a recent event or trend. 📰

Bring in our pro-sex hook-up app TapDat and its Creative Director Alice Leach, and out we went with a pitch with Alice’s thoughts on all things sex-chairs, including her top five picks and just why Gwyneth and many others are huge fans. 💟

Marie Claire came back to us wanting some added exclusive quotes and we now have an amazing piece of coverage which has also been shared by the likes of MSN news, reaching millions of readers in the UK. 💪

Read the Marie Claire piece here and the MSN piece here.

We have delivered for the client by increasing brand awareness of TapDat, especially in a target publication which hits our core audience, continuing to gain the brand relevance through association with the biggest media titles in the UK, positioning Alice as a thought-leader in the space, and continuing to drive TapDat’s and Alice’s authority in the sector. 💥

If you want to see your brand appearing in the UK media, email us on hello@quickbrownfoxpr.com to find out how we can help.

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