Why do brands need professional PR support?

Why do brands need professional PR support?

Editor extraordinaire and lifer journalist, Stuart Pritchard, ducks behind the wizard’s curtain to detail his Top 10 reasons why good PR is essential to securing brand exposure across the media. PR & the Press: A Brand-Building Ménage à Deux  By Stuart...
The ultimate guide to hiring a PR agency

The ultimate guide to hiring a PR agency

By Jess Macdonald Bill Gates famously declared that if he were down to his last dollar, he would spend it on public relations. If we were taking business advice from Bill – and, let’s face it, there’s probably nobody better to take business advice from – we’d conclude...