Four reasons you should be investing in social media

by jess | Aug 10, 2021 | Social media

By Jess Macdonald Social media has quickly become one of the most important aspects of digital marketing. It is an essential way to reach customers, increase brand awareness, and grow your brand. Yet despite almost 59% of the world’s population online, many companies...

Five effective methods to improve customer engagement on social media

by chrissie | Feb 9, 2021 | Social media, Tips and tricks

By Francesca Phillips Even if you’re a social media whizz, it can be hard to grab the attention of your customers. Consumers are bombarded with content every day, from influencers on Instagram, to targeted ads on Twitter. How can you make your content stand out? When...

Don’t feed the trolls – how to handle negativity on social media for businesses

by chrissie | Nov 12, 2020 | Social media, Tips and tricks

By Kaltrina Khan A sinister creature is sneaking around our favourite social media platforms. It’s lurking on Facebook posts, crawling through Instagram comments, hiding in retweets.  The fiendish beast is ready to attack your meticulously crafted social media...