The Client
- Alice McNails is a Nail Artist based in the picturesque seaside town of Eastbourne in Sussex. She has been painting nails for well over a decade, specialising in colourful pop art designs, all hand painted.
- Nails were Alice’s side hustle, while she worked in the fashion industry in London. But in early 2018 she decided to take the plunge and make it her full-time job, and with her business going from strength to strength, she has never looked back.
- Alice boasts an Instagram following of over 57.7K.
- Alice is an ambassador for salon booking app Booksy, who came to Quick Brown Fox PR in September 2021 looking to raise its brand awareness across B2B and B2C media.
The Strategy
- We worked closely with Alice to create pitches on current trends, seasonal nail art and style trends, and nail care tips to pitch to the B2B and B2C media.
- We arranged interviews with the media on trending topics.
- We leveraged key calendar dates such as Valentine’s Day and Christmas to feature seasonal nail art.
- Created exciting pitches like “Stranger Things nails will be the big trend this Halloween” and “Minimal manis and colour blocking set to be this season’s biggest nail trends.”
- Built strong relationships with key journalists for regular features in publications.
The Results
- Secured Alice national features in huge B2C publications such as Women’s Health, Refinery29, Yahoo, OK! and Glamour reaching millions of readers.
- Featured the brand in B2B magazines like Scratch Magazine , Warpaint Magazine, Salon Focus, and Beauty & Hairdressing.
- Established Alice as a leading authority in the beauty industry, contributing to the overall success of Booksy’s PR.
- Reached millions of readers every month.
- Built a long-term Google search presence.
