Healingclouds approached Quick Brown Fox PR mid 2020, keen to raise its profile to the mainstream consumer, as well as tackle B2B publicity. The team wanted to increase users of the service, raise brand awareness, encourage more therapists to join and partner with new employee wellbeing schemes. We were tasked with focusing on Healingclouds’ PR activity alongside supporting its in-house social media and marketing team.
We knew Healingclouds was a cause we wanted to get behind. Mental health is extremely important, even more so during the coronavirus pandemic. CEO and Founder Asim Amin was inspired to start the service for very personal reasons. His mother Farah Shakir had suffered her own mental health battles, and her journey and how much therapy improved her quality of life was the motivator for Asim. We started by interviewing Asim and getting to know the story behind the brand. We knew people would resonate with his experiences and it was important for us to not only promote the brand, but mental health awareness as a whole. Our initial press drive was a consumer-focused launch piece. We targeted several verticals from mainstream media to more niche health publications as well as consumer blogs.
We secured interviews with Asim and he has featured in several articles as a mental health specialist. Next, we wanted people to connect to the service on an even more personal level and we launched our review programme. We targeted social media influencers and bloggers and asked them to review the brand. We also targeted media publications offering review packages.
Utilising our contacts, we were able to secure Healingclouds’ therapists quotes in articles, positioning the brand as a thought-leader in the industry.
As well as consumer led initiatives, we assisted the brand with its B2B activities, promoting Healingclouds’ work with employee wellbeing schemes.
Healingclouds has received a plethora of positive media coverage, connecting with thousands of potential customers. The brand has recieved coverage both online and in print as well as created a buzz on social media.