The Client
- Oliver Steer is one of the UK’s leading interior designers, creating award-winning, exquisite interiors and properties using the finest materials, furnishings, and craftsmen from around the world.
- Catering to a discerning and exacting client base, Oliver offers a truly bespoke service that allows no compromises, from complete room transformations to entire property interior design and renovations.
- Dedicated to delivering outstanding luxury living, Oliver has worked with businesses across hospitality and premium retail, as well as directly with customers to bring visions and dreams to life in their home.
- Oliver Steer is an Interior Designer, who came to Quick Brown Fox PR in November 2023 looking to raise its brand awareness across B2B and B2C media.
The Strategy
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- We worked closely with Oliver to create pitches on current trends and seasonal interior design, to pitch to the B2B and B2C media.
- We arranged comments from Oliver on celebrity interior choices and trending topics.
- Built strong relationships with key journalists for regular features in publications.
- We leveraged key calendar dates such as Christmas and created exciting pitches like “Interior Designer shares top five tips to avoid naff Christmas decorations.”
The Results
- Secured Oliver Steer national features in huge B2C publications such as Ideal Home, Home and Gardens and Tom’s Guide.
- Secured eight features in Ideal Home within two months on subjects such as Kendall Jenner’s cocktail bar, how to style a display cabinet, Taylor Swift’s white cluttercore kitchen, and the frazzled English woman trend.
- Reached 37 million readers in total.
- Began to build a long-term Google search presence.
- Featured the brand in B2B magazines like The Art of Design.
