In 2019 ROIDMI asked us to help launch its products into the UK market. ROIDMI has a range of lightweight cutting-edge cordless vacuum cleaners, and is known for its sleek and stylish Scandinavian design and powerful performance.
ROIDMI needed to make its mark in the competitive consumer goods arena and we knew we had to create a launch strategy which would pack a punch. As well as a full-on PR campaign, we needed to devise a social strategy and launch all of the brand’s social platforms.
As a launch project, we knew we had to generate a buzz for the brand from the get-go, and gaining support and backing of retailers was just as important as consumers. We began by selling in the product to the trade press, in particular B2B electrical retail publications. We then targeted local, national and regional specialist press to generate stories and reviews on the products.
Next, we targeted specialist verticals with dedicated stories that engaged audiences who were not likely to otherwise have an interest in ROIDMI, whilst highlighting key product features. We created and launched ROIDMI UK’s social media channels and within a few months had gained over 10k followers. Working with ‘cleanfluencers’ as well as other key social media influencers, we have generated ROIDMI excellent social traction and increased brand awareness.
We have seen huge success with ROIDMI reaching millions of potential customers.
ROIDMI has featured in publications like T3, Evening Standard, Expert Reviews, ERT, Take a Break, That’s Life, Tech Radar, Mail Online and Good Housekeeping among many other consumer and trade titles.
ROIDMI remains one of our valued clients and we continue to take the lead on the brand’s communication strategy and raising its profile.