Keep Candles is on a mission to help save the planet and reduce waste produced from the hundreds of thousands of decorative candles burnt every year. The brand came to QBF in 2021 to launch its range to the media.
Keep Candles was founded in 2020, by British sisters Olivia and Marnie Walker on a mission to help save the planet and reduce waste produced from the hundreds of thousands of decorative and scented candles burnt every year.
With sustainability at the core, the duo hand blend and pour 100% natural, plant-based wax into reusable, dishwasher and food safe containers which have been hand-crafted by a British potter, creating beautiful zero-waste, reusable candles with a dual purpose.
The products are free from paraffin and synthetic oils and releases a clean burn using a mixture of coconut and rapeseed wax, cotton wicks and pure essential oils.
Keep Candles features a stunning range of different candles, from egg cups to multi wick bowl candles, available in different colourways and scents.
Keep Candles contacted Quick Brown Fox PR in Autumn 2021 for a three month project looking to launch the brand across B2C and B2B media, driving brand and product awareness.
The founders also wanted to be thought-leaders in the space, commenting on sustainabilty issues related to candle production and useage.
They also wanted to target the wedding market, with the bowl candle range perfect for tablescapes.
Lastly, the brand wanted to raise it’s profile to increase partnership opportunities with retailers.
We launched Keep Candles to the B2B and B2C media offering journalists interviews with founders Olivia and Marnie and product samples for reviews.
We leveraged key calendar dates such as Christmas for product inclusion in gift guides.
We created pitches on interior trends and gifting and pitched them to magazines and online publications in-line with the brand audience demographic.
We created a bespoke wedding focused pitch, launching the brand into the market across B2B and B2C media.
Established founders as thought leaders in the space by arranging interviews and comments on educating the public on product sustainability and environmental impact.
Promoted the brand’s presence at events including pop-up stores such as Selfridges with a message to support small businesses at Christmas.
Launched the brand to the B2B media, including interiors and hospitality titles.
Secured Keep Candles features in huge B2C publications – Fabulous, Stylist, Refinery29, Daily Express, Closer, and The Guardian reaching millions of readers, positioning the brand in front of potential customers and building brand awareness.
Delivered the brand’s goal, launching its range prior to Christmas gifting season and gaining relevance via association with large media titles.
Ensured coverage told the brand story and key messaging, including the importance of shopping sustainably.
