Mitchell & Brown is a family-founded British television brand that came to Quick Brown Fox PR in 2021 looking to raise brand awareness and be launched on a national scale.
Mitchell & Brown is a British TV brand launched in 2016 by brothers Matthew and Daniel Brown to honour their father’s legacy and celebrate the family’s long-standing roots in the UK tech industry. Built on strong family values, the brand is known for delivering high-quality, reliable TVs with an industry-leading 7-year warranty. With a focus on value, service, and British heritage, Mitchell & Brown continues to grow as a trusted name in home entertainment.
To help Mitchell & Brown become a household name, we planned to focus on highlighting their brand heritage, product reliability, and customer loyalty, in both retail trade media to grow the UK dealer base, and consumer media to increase brand awareness and positioning.
A storytelling-led PR campaign was launched that included national consumer and trade media outreach highlighting the brand’s British roots, UK-based help desk and sales channel through independent, service-led electrical retailers. We integrated case studies and testimonials from long-standing retail partners and customers to forge a solid brand reputation that focused on the brand’s award-winning UK customer service and product reliability.
Alongside news, articles and by-lined opinion pieces and selling tips across key retail-facing trade media, we secured editorial coverage in leading consumer tech and lifestyle magazines, featuring glowing product reviews that reinforced the brand’s quality and value proposition.
With publications like What Hi-Fi?, T3, TechRadar, and Good Housekeeping, reaching millions of UK consumers, brand recognition within the competitive home entertainment market increased significantly over the first two years working with Quick brown Fox PR. Continue to reaffirm the branding position through targeted PR into media that reached an ideal customer demographic, the Bolton-based company has continued to go from strength to strength.
Communicating the process and celebration of Mitchell & Brown’s parent company, Bolton-based TVD Group, becoming an employee-owned company in 2013, Quick Brown Fox PR has continued to expand its remit. Now covering PR for TVD Group, its commercial installation arm TVC Technology Solutions, and the Mitchell & Brown TV brand, this ongoing partnership continues to highlight outstanding customer service at the heart of the group’s external communication strategy.
