Vestel, one of Europe’s largest electronics manufacturers, launches Electric Vehicle charging portfolio in the UK, targeting a range of B2B customers through thought leadership media communications focusing on transport decarbonisation through EVs.
Vestel, well known as one of the largest electronics OEM manufacturers in Europe, unveiled a range of its own-brand EV Chargers into the UK market, from small 7kW residential units to ultra-rapid DC infrastructure models. Sub-brand Vestel Mobility needed to elevate the brand profile across several trade and business customer verticals, such as installers, CPOs and energy providers, to establish its position as offering unrivalled scale and value. With a strong focus on energy and sustainability, Quick Brown Fox PR was chosen to help this major brand become a leading player in the decarbonisation of the road transport system in the UK and Europe.
With decarbonisation at the heart of Europe’s agenda, Vestel set its sights on expanding its influence into the UK market as one of Europe’s fastest-evolving EV landscapes, aiming to support the broader European transition to clean transport and a greener future. Quick Brown Fox PR developed a two-pronged media strategy: first, targeting trade media across motoring, engineering, and public infrastructure sectors. This included thought leadership pieces on the future of EV infrastructure, and interviews with Vestel executives in top-tier publications discussing the reshaping of the UK’s transport network. These engagements positioned Vestel not just as a manufacturer but as a forward-thinking force in the UK’s journey to net zero.
Secondly, the agency tackled the broader public discourse. Amidst a backdrop of anti-EV sentiment and misinformation, Quick Brown Fox PR delivered bold, insightful content to both trade and national consumer media. These articles addressed common misconceptions, spotlighted the benefits of EV adoption, and firmly established Vestel as a progressive, solutions-driven leader determined to electrify transport for a cleaner, more sustainable future.
The campaign’s impact was both immediate and far-reaching, leading to an ongoing partnership with Vestel Mobility and Quick Brown Fox PR. Extensive media coverage and articles across targeted media verticals helped Vestel Mobility secure high-value contracts for its AC chargers, many of which are now rebranded and distributed by major energy companies, fuel providers, and vehicle manufacturers. Simultaneously, the company made significant inroads into the UK’s DC charger infrastructure through partnerships with leading Charge Point Operators and energy providers. These milestones validated Vestel’s technology, reliability and net-zero ambitions in the decarbonisation of road transport, and underscored the effectiveness of Quick Brown Fox PR’s narrative positioning.
The relationship between Vestel and Quick Brown Fox PR continues to thrive, with the agency now supporting the expansion of Vestel’s charger portfolio, from 7kW AC to 1MW DC with battery bank storage for remote locations, and its footprint in the UK. By maintaining consistent, on-brand messaging and driving high-impact media visibility, Quick Brown Fox PR is helping ensure that Vestel remains at the forefront of the UK’s and Europe’s green transport transformation.
